Your colours,
decided.
A private colour reading
A private colour reading from four photos. Then every product you shop, filtered to your palette and to your skin.
▸ Live demo — how it works
Watch the reading, then the filter.
No sound. Four photos and a short intake produce the reading; the filter then scans retailers and matches shades — foundation and bronzer to your measured skin tone.
“I’ve bought the same wrong shade of foundation three times because I genuinely don’t know if I’m warm or cool.”
Shade is the single biggest driver of beauty returns. Professional colour analysis works — it also costs £150–£500 and carries a months-long waitlist. Free apps hand you a season with no reasoning and nothing to do with the answer afterwards.
The product
The Reading
Four photos — face, wrist, eyes, hair — and a short intake. You get a season, a sub-type named plainly, a confidence score, and the reasoning that produced it.
The Palette
Around thirty shades with hex codes, grouped into heroes, neutrals and the three colours to stop buying. Makeup translated into categories, not adjectives.
The Filter
Every product scored on two independent axes: shade match against your palette, ingredient fit against your declared avoid-list. A perfect shade can still carry a flag.
The palette
The interface is neutral so the only colour on screen is yours.
Paper, ink, one restrained accent. Your card names your lipstick family, your blush family, your foundation undertone code, your eyeliner instead of black, and your metal — plus the three colours to stop buying, and why.
Why it is trusted, not gimmicky
Show the working
Every verdict arrives with its reasoning in plain language.
Confidence, stated
Below 70% we ask you to retake in daylight rather than guess.
Bad photos refused
Warm lighting or a filter, and we decline to read it.
No medical claims
Ingredient flags are informational and cite the INCI name.
Photos deleted
Processed, then deleted. Never used for training.
Full depth range
Tested across the full range of skin depths. Failures there block release.
Pricing
The Reading
Free
- Season and sub-type
- Reasoning paragraph
- Top six colours
The Full Palette
£24
- 30-shade card with hex codes
- Makeup categories
- Foundation undertone code
- Shareable card
The Filter
£6 / month
- Shop and extension filtering
- Ingredient screening
- Makeup bag audit
- Re-reading when your hair changes
Compared against £150–£500 for the in-person equivalent.